What ensues is one of Pixar’s most conceptually self-reflexive episodes and from the very beginning, abstract thought is designated as a danger zone.
“The abstract thought room” turns out to be a vast, empty, seemingly endless white space where the rules of gravity do not apply, as demonstrated by a lot of geometric structures hovering in the air. This is unusual for Pixar or any other commercial American animated feature and is therefore implicitly coded as otherworldly and unsettling due to its lack of definition and concrete detail.
Which basically means it makes kids uncomfortable and is dissimilar or even contradictory to pixars style & animations.
Abstract thought is not simply a spooky place, however. It quickly transforms into an active physical threat to the characters’ bodily integrity. Joy, Sadness, and Bing Bong undergo several rapid changes in visual design.
- Picasso versions of themselves (nonobjective fragmentation)
- fall apart into pieces (deconstruction)
- two-dimensional, stylized versions of themselves
In that sense, abstract thought is portrayed as a destructive, uncontrollable, and terrifying force.
The terms in which the characters verbalize the threat of abstraction holds the key to Pixar’s approach to animation. Bing Bong shouts that he is lacking depth. Joy is sorrowful of her two-dimensionality. Sadness warns that they need to get out of there “before [they’re] nothing but shape and color.”
Pixar literally address their style; Abstraction is the antithesis (opposite) to Pixar’s creative philosophy. As Sadness points out, the Pixar manual advises against going there
In Pixar– abstraction remains off limits, while two-dimensionality is increasingly unwanted and dangerous.
It is aesthetic suicide – not to mention a marketing one. Pixar are, have been and will forever remain commercial animators, not abstract ones. They are 2 very different techniques, forms, modes of animation, with different audiences. It is important not to blur the line between the two or things can get messy.